Alfajor Gaucho
Concept project: selling an artisanal product with visual storytelling alone.
Client
Concept project (no real client)
Role
Design & development
Stack
Next.js, Tailwind CSS, Framer Motion
Year
2025
Alfajor Gaucho is a concept project built to explore how to sell a 100% artisanal product — no existing brand, no professional studio photography, no campaign budget — using visual storytelling and landing page structure alone.
The challenge we set
An alfajor isn't differentiated by functionality. It's differentiated by the story and texture it promises. The goal was to build a landing page that made the product feel real — flavor, variety, and origin — before a single word was read.
Narrative structure
A hero built around the core promise, followed by flavor, variety, and origin sections, each with its own visual composition instead of repeating the same text-plus-image block.
Visual design
Close-up product photography, warm typography, and a palette that nods to craft without falling into rustic cliché.
Development
Built on Next.js with Framer Motion scroll animations so each section enters with its own rhythm, without sacrificing load speed.
Why it's in the portfolio
It's not a real client — it's proof we can solve a product landing page with zero starting material. If your brand has real photos and a real story, the result is even stronger.
Have a product that needs this kind of narrative?